Explaining REALTOR® Value to Your Brokers
There are an abundance of challenges headlining our industry and especially around the dues billing period, some of your brokers might question the value they’re getting as members of the REALTOR® Association. We’ve put together several resources to help you mitigate these questions, including a brand-new video/podcast/blog series called DBrief! With this new series and the “What’s Your ‘R’ Value” resource page, we’re here to ensure that you stay well-informed, receive continuous support from the association and are able to effectively communicate the value of membership to your brokers.NEED A FEW BRIEF TALKING POINTS ABOUT MEMBER VALUE?
Advocacy: Throughout our history, Washington REALTORS® has been at the forefront of pivotal changes. We've:• Worked towards making Washington one of the most consumer-friendly states for real estate transactions.
• Advocated against an increase in State Capital Gains Tax on real estate.
• Protected Independent Contractor status at the state and federal levels.
• Prevented tax increases that would adversely affect our members and their clients.
• During the pandemic, our association played a critical role. When COVID restrictions threatened transactions for over 20,000 clients, we stepped in, establishing clarity for all involved in the real estate sector and ensuring that REALTORS® were a leading voice throughout.
Ethics: The REALTOR® Code of Ethics sets our members apart. It's not just a document but a commitment to uphold unparalleled standards of professionalism, honesty, and respect. Being a REALTOR® signifies a dedication to a higher standard of service.
Resources: Our members benefit from tools and resources like the Legal Hotline and the Tech Helpline, among others. These invaluable services help navigate the intricacies of the real estate industry, saving money and avoiding potential pitfalls.
Media: Washington REALTORS® is increasing its media presence, shining light on positive industry stories and advocacy matters, and leaning into challenges, always with the objective of emerging stronger.
YOUR "R" VALUE RESOURCES
You've probably been asked, what makes you different? What does it mean to be a member of the REALTOR® Association? As a REALTOR®, you know the value you bring to your clients and communities every day. The difference is real when working with a REALTOR® versus a non-member agent, and it’s important for consumers to understand that distinction. It's also important that you're able to communicate this value to the brokers in your office.To help you answer these questions and demonstrate this value, we've provided some valuable resources and shareable graphics here.
DBRIEF RESOURCES
'DBrief' is a tailored video series for Washington REALTORS® Designated Broker/Owners and Managing Brokers. Recognizing the ever-changing realm of real estate and the distinct challenges you navigate, this series is an integral part of the Washington REALTORS® strategic plan. Here, we deliver key updates and insights, complementing our regular communication to our 22,000+ community. With 'DBrief', our DBs and real estate leadership can stay informed and lead with assurance.
Watch, read, or listen to the latest DBrief episode here.